A fruit flavored drink that was launched in 1994 by the Coca-Cola Company as a way to capitalize on the success of Snapple. Their marketing efforts were targeted to teens and young adults. In 1994, it was listed in the Top 10 New Brands of 1994 by Time Magazine. The brand gained massive exposure by the mid 90’s but had declining sales by end of the decade. It was discontinued in United States in 2003 but continued to sale in Canada & Australia.