Did you know that Starbucks burns their coffee beans in an effort to achieve a more consistent flavor? This isn’t necessarily a bad thing but you will miss an array of flavors that coffee has to offer. Don’t get me wrong, I love me some Starbucks, but you need to try properly roasted coffee, at least once.
So in my quest to learn more, I reached out to a friend, Gary Lauters II, a world-renowned coffee roaster, to see if I could sit in during the roasting process at his coffee shop, Black Gold Coffee Roasters.
Of course I asked if I could film and take some photos. I had some help filming from my lovely girlfriend Jesse Sage and my good friend Daniel Schulman.
Below is a picture of some fresh coffee beans that are about to be roasted.

The coffee beans are roasted in a state of the art roaster made by San Franciscan Roasters Co, which roasts the beans to perfection. ☕️


Each year, Gary travels to Costa Rica and various coffee farms around the world, meeting the coffee farmers and checking the quality of his coffee beans. Giving back to the farmers is central to the operations at Black Gold Coffee Roaster. When purchasing coffee beans, Black Gold not only pays fair wages for their coffee beans but only purchases from farms that have environmentally-friendly practices. Check out some of the pictures Gary shared with us from his recent trip to Costa Rica.
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You can place your order online at BlackGoldCoffeeRoasters.com