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5 Things We Didn’t Know About Spirit Halloween

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As the Fall season rolls in each year, it brings cooler weather, longer nights and Spirit Halloween stores! These iconic costume pop-up stores seem to sprout in communities overnight, usually in vacant department stores, strip malls and even grocery stores. They offer huge selections of costumes, spooky decorations for your house and at the least, an entertaining stroll around the store. But have you ever wondered where the company started and how they can find enough vacant stores each year? Us too! So we did some research and this is what we found: 


spirit halloween store exterior
Source: Mike Mozart – Creative Commons

1. The Name “Spirit” Had Nothing To Do With Halloween When The Company Was Founded

In 1983, entrepreneur Joe Marver opened a women’s clothing store called Spirit Women’s Discount Apparel. Joe noticed that a neighboring costume store did very well each year leading up to Halloween. Eventually that costume store closed permanently and that’s when Joe decided to pivot his company to costumes. The name “Spirit” was merely a coincidence! 

2. Spirit Made over $100,000 during its first 30 days

The business kicked off with a boom. After making his first $100k within 30 days of opening, Joe expanded to over 60 locations in the U.S. These locations were only open the months leading up to Halloween (August, September & October) 

3. Spencer’s Gifts Purchased Spirit Halloween in 1999

Since then, the company’s growth has been explosive. They now operate 1400+ pop-up locations in the U.S & Canada. 

Source: JeepersMedia – Creative Commons

4. Finding The Best Temporary Locations Is A Year Round Job

When the Stores Are Not Open, Spirit’s real estate team works year-round to secure the best locations, typically in vacant real estate in shopping centers that have “other national tenants,” like Best Buy, Target, or Walmart.

5. The Death of Retail Has Been Good For Halloween Pop-ups

As many national brands file for bankruptcy and others pivot to online sales and close their doors all together, this is leaving a lot of vacant real estate. These landlords are now more likely to take temporary tenants like Spirit Halloween, even if its only for 3 months. In most situations, Spirit and other Pop-up businesses pay more than long-term tenants for their monthly rates.

NBC – Creative Commons –